СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Brand Safety
• Bookending Strategy
• Bot Traffic
• Bounce Rate
• Brand Advertising
• Brand Advocacy
• Brand Awareness
• Brand Equity
• Brand Lift
• Brand Loyalty
• Brand Performance
• Brand Recall
• Brand Recognition
• Blocklist
• Brandformance
• Broadcast Media
• Broadcast Video on Demand
• Business intelligence
• Business to Business
• Business to Consumer
• Business to Government
• Buyer Behavior
• Buying Audience
• Blinking
• Blitzing
• Bursting
• Billboard
• Backlit
• Banner
• Banner Blindness
• BANT
• Beacon
• Behavioral Targeting
• Below the Line
• Benchmarking
• B2C
• B2B
• B2G
• BA
• BAI
• BANT
• BDI
• BI
• BLS
• BM
• BOFU
• BR
• BTA
• BTL
• BTS
• BVOD