СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Retargeting
• Rebate
• Recency Frequency and Monetary value
• Receptivity
• Refusal Rate
• Remnant Ad Inventory
• Repeat Visitors
• Representativeness
• Retail Media Network
• Real-Time Bidding
• Return on Ad Spend
• Return on Investment
• Rich Media Ad
• Right Hand Read
• Road block
• Rooftop
• Run of Site ROS Run of Site
• Reach Buildup Curve
• Reach Based Planning
• Reach
• Rate Card
• Reverse Wedge
• 80/20 Rule
• RBP
• RTB
• RPM
• ROS
• ROI
• ROAS
• RMN
• RHR
• RFM
• RBS