СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Call To Action
• Carbonated Soft Drinks
• Carryover Effect
• Carryover Models
• Category Development Index
• Celebrity endorsement
• Channel Share
• Channel Split
• Churn Rate
• Click Fraud
• Click-Through Rate
• Clutter
• Co-branding
• Collab
• Commitment
• Communication Challenges
• Consumer Behavior
• Consumer-Centric Communications
• Consumer Insight
• Consumer Journey
• Consumer Lifetime Value
• Consumer Loyalty
• Consumer Off-take
• Consumer Packaged Goods
• Consumer Pain Points
• Consumer Panel
• Contextual Advertising
• Contextual Targeting
• Continuity
• Continuous Scheduling
• Conversion Funnel Analysis
• Conversion Rate
• Conversational API
• Correlation
• Correlation Analysis
• Cost Per Action/Acquisition
• Cost Per Click
• Cost Per Installation
• Cost Per Lead
• Cost Per Mille
• Cost Per Thousand
• Cost Per View
• Cross-Channel Integration
• Cross-Device Tracking
• Cross-Media Planning
• Cumulative Discount
• Cumulative Reach
• Customer Experience Map
• Customer Churn Rate
• Customer Retention Rate
• Continuous
• C&F
• CAC
• CAGR
• CATI
• CCAR
• CCC
• CDI
• CDP
• CEO
• CFA
• CLTV
• CMO
• CPA
• CPC
• CPCV
• CPG
• CPI
• CPL
• CPLV
• CPM
• CPO
• CPT
• CPV
• CR
• CRO
• CSD
• CTA
• CTR
• CVR
• CX