СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Consumer Journey
• Conversion Funnel Analysis
• Continuity
• Contextual Targeting
• Contextual Advertising
• Consumer Panel
• Consumer Pain Points
• Consumer Off-take
• Consumer Loyalty
• Conversion Rate
• Consumer Insight
• Consumer-Centric Communications
• Consumer Behavior
• Communication Challenges
• Commitment
• Collab
• Clutter
• Click-Through Rate
• Cost Per View
• Continuous
• Customer Retention Rate
• Customer Experience Map
• Cumulative Reach
• Cumulative Discount
• Cross-Media Planning
• Cross-Device Tracking
• Cross-Channel Integration
• Churn Rate
• Cost Per Mille
• Cost Per Lead
• Cost Per Installation
• Cost Per Click
• Cost Per Action/Acquisition
• Correlation Analysis
• Correlation
• Celebrity endorsement
• Category Development Index
• Carryover Models
• Carbonated Soft Drinks
• Call To Action
• CPCV
• CAC
• CPC
• CPA
• CMO
• CLTV
• CFA
• CEO
• CDP
• CDI
• CCC
• CCAR
• CATI
• CAGR
• C&F
• CPG
• CPI
• CPL
• CPLV
• CPM
• CPO
• CPT
• CPV
• CR
• CRO
• CSD
• CTA
• CTR
• CVR
• CX