СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Thresholds
• TVR Forecast
• TV Rating
• TV Panel
• TV Audience Measurement
• Trigger Point
• Transit Advertising
• Traffic Source Analysis
• Traditional Response Hierarchy Model
• Touchpoints
• Too Many Messages
• Time Slot
• Time on Site
• Time in View
• Through the Line
• Text Ad
• Test and Learn
• Target Rating Point
• Target Audience
• T&L
• TVR
• TTL
• TT
• TRP30
• TRP
• TOM
• TIV
• TARP
• TAM
• TA