СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Display Advertising
• Digital Marketing
• Digital media
• Diminishing Returns
• Direct Advertising
• Direct Marketing
• Direct-To-Consumer Advertising
• Discount
• Discount Calculator
• Diffusion or innovations
• Distribution
• Double Branding
• Drive Time
• Driver
• Dyad Interview
• Dynamic Creative Optimization
• Drip
• Diary Panel
• Demographics
• Demand-Side Platform DSP
• Dayparting
• Day-After Recall
• Data Management Platform
• Dashboard
• DAR
• DTCA
• DSP
• DOOH
• DMP
• DM
• DCO
• DEC
• DAU