СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Point of Sale
• Performance Pricing Model
• Penetration
• Peoplemeter
• Perceptual Defense
• Perceptual Readiness
• Performance
• Persons Using Television
• Point of Awareness
• Point of Contact
• Point of Conversion
• Point of Differentiation
• Point of Engagement
• Point of Impact
• Point of Entry
• Point of Market Entry
• Pay Per Click
• Portable Peoplemeter PPM
• Post boosting
• Post-Campaign Analysis
• Post-roll
• Pre-roll
• Premium Positioning
• Price Calculator
• Private Label
• Probabilistic Matching
• Product Claim
• Product Placement
• Programmatic Advertising
• Propinquity
• Psychographics
• Publisher
• Participation Rate
• Panel
• Paid Search
• Page View
• Packshot
• Package
• Pulsing
• 3P Data
• 1P Data
• POS
• PBA
• POP
• POE
• POD
• POC
• PM
• PEN
• PCC
• PCA
• P2P
• POSM
• PP
• PPC
• PPM
• PSA
• PT
• PUR
• PUT
• PV
• PVT
• PODR